About Us

Who are we

Based in Luton, Bedfordshire, GelSoft is a subsidiary of DNA Leisure Limited. Our small, forward-thinking team are committed to providing our customers with a wide range of products and unrivaled levels of service. Our motto is simple, "To treat all customers how we would like to be treated".

GelSoft is our innovative modern take on the classic gun!

GelSoft guns are designed to shoot water filled balls that are so squidgy they ‘pop’ on impact. Because our ammo is made of water they're super biodegradable and best of all, they're great for the environment. We have produced a selection of Full, Semi and ‘Bolt-Action’ GelSoft guns for a range of experiences ranging from fully automatic madness to precise accurate plinking (target shooting).

Our team has worked endlessly to bring Gelsoft to the UK market which is why we guarantee that they’re lots of fun and great for everyone. Ideal for just target practicing , to skirmish in the garden or for groups who just enjoy shooting at each other! Everyone who’s handled one can explain just how much fun these are; what great presents they make and the endless supply of amusement they provide.

We aim to offer you GelSoft products at exceptional prices with continuously updated models and new designs as frequently as possible, we include fast, free delivery as standard and try to have your orders with you within 72 hours from purchase to door.

We’re newly established and can’t wait to expand our range and start something amazing. If you need any more information or have any questions, you can contact us here: 01582 765 906.