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Privacy Policy and Cookie Usage

This privacy policy sets out how GelSoft, the trading name of: DNA LEISURE LTD uses and protects any information that you give DNA LEISURE when you use this website. DNA LEISURE is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. DNA LEISURE may change this policy from time to time by updating this page. If at any time DNA Leisure LTD chooses to change this policy, you will be notified by e-mail.

If you don't agree with this policy, please close the site as we will not be able to complete your order.

DNA Leisure LTD trading as GelSoft is a registered company at:

Unit 4c The Quad, Butterfields business park, Luton, Bedfordshire LU2 8DL

DNA Leisure’s website is hosted by Web Creation UK and all customer information is stored securely hashed on their servers. We may communicate with you via E-mail, telephone or mail depending on the service you require from us. More information on the data we collect for this purpose and how it's used can be found below.


We may collect the following information, which you consent to by placing an order with us:

  • Your full name 
  • Contact information including email address 
  • Demographic information such as postcode, preferences and interests 
  • For the exhaustive list of cookies we collect see the List of cookies we collect section.

We also store a small amount of contact information within MailChimp for marketing and information e-mails.

We do not store credit card details nor do we share financial details with any 3rd parties.


We collect your details through our online checkout form when you make a purchase and use cookies when you enter our website.


We require this information to understand your needs and provide you with a better service, and for the following reasons:

  • Internal record keeping. 
  • Shipping your products. 
  • Contacting you regarding your order information. (Delays / alterations) 

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


Couriers - they require your contact details and phone number to successfully deliver your orders. We DO NOT sell or release details or e-mails to third parties.


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

On request via e-mail, text or phone call we will completely erase all your personal information. We would require it again if you were to make another order. This process takes up to 24 hours from the time we receive your request.

Personal information is stored encrypted, including photos and scans of identifying documents such as photo ID. Photo ID is securely deleted after 60 days.

To request removal of personal information, please e-mail us on

Write to us at:

F.A.O Adam
DNA Leisure LTD
Unit 4c The Quad 
Butterfields business park
Luton, Bedfordshire
LU2 8EF 

Or call us on: 01582 765906

Please report any concerns to us directly on the above contact information. Further complaints about data handling can be directed to:


You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to DNA Leisure LTD, Unit 4 Centre House, Southdown Industrial Estate, Harpenden, AL5 1PW.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.